Being a solo entrepreneur isn’t as hard and as easy as it may seem to be. There are good things about being solopreneur like representing your own brand consistently and possibly making an impact on people’s lives but at the same time it can be hard because all the decisions are on you.
There are many different ways to make your brand succeed by using social media platforms. Facebook and LinkedIn have many different groups, which you should join and can help you build your presence online and authority for your brand. It’s important to make your profile catch people’s attention, be fun and creative.
Take advantage of all these different social media websites to help you to advertise your brand. Another good example of social media is Instagram. On Instagram, it’s important to use your own personal profile because people like to see how you live and what you do every single day. People love to pry and it would be easier for them to relate and a bigger possibility to make your brand more likable.
Lastly, you should set up Google alerts with your name, your brand, your company name and set the alerts for target keywords. This way it will be easy to track your own positioning. It’s very easy to set up and it’s free. Also, there are application tools in social media which can notify you when your brand name was mentioned. Using that tool, you will never miss an opportunity to respond to anyone.