Bringing new leads to your company website is an important part of any digital marketing strategy. As a major bridge, your potential customers need to cross before becoming paying customers, and your website provides the information, entertainment, and content your audience needs to trust you.
If you’re not bringing people to your website, you’re not growing your business.
Unfortunately, boosting website traffic is difficult. There are thousands and thousands of sites out there, with more getting added every day. That means you need to stand out if you want a customer to come to your page.
If you’re struggling to bring more customers to your website, there are a few simple digital marketing tweaks that can help you improve your online presence and boost your website traffic. Here are four of the most useful.
1. Increase Your Blog Schedule
If you have a website, you need to have a blog. While many people think blogging is for travelers and moms, it is one of the most effective strategies for pushing traffic to a company website.
Blogging can bring customers to your page in a couple of different ways. First, blogging can provide answers and information to consumers looking for solutions through search engines. When someone has a problem, a question, or is just looking for more information on a particular topic, the first place they’re likely to look is on a search engine.
When you create blog posts that are relevant to these kinds of searches, your content can appear within the search engine results. Your potential customer can then click your link, learn more about the solution you offer, and choose whether or not to purchase from you. When they become familiar with your website, they will have more trust in you and your brand.
Blogging also brings in more traffic to your site through social media shares. When you create shareable content, your audience will post links to their own social media profiles. This bit of encouragement can convince their network to click on the link, thereby bringing more attention to your website.
If you want your blog to be a significant source of traffic for your page, you need to have a strong blog strategy. That means you should be creating high-quality posts for your website multiple times a month. While just one new post a month or week may work for a search engine, it may not be enough for your audience. If you’re already posting a few times a month, but you do not see the results you had hoped for, try giving your strategy a boost.
When increasing your blog schedule, you need to pay close attention to the quality of the content you’re creating. It isn’t better to have more blog posts if the quality of your content is going to suffer because of it. Instead, you want to be sure each post you’re creating is valuable and relevant to your target audience.
2. Try a New Kind of Content
When visitors come to your website, they’re looking for content. Whether that is a blog post, a video, an infographic, or a webinar, they’re looking for something that will either educate or entertain them. However, each consumer will respond to content forms differently.
While some will enjoy the ease of skimming through a blog post, others will want to turn on a podcast while they complete other tasks. Likewise, some may want to sit back and watch a video. If you’re not appealing to all the unique needs of your audience pool, you may be missing out on some high-quality customers.
Having just one kind of content on your website means you’re only attracting one kind of customers. If you’re restricting your content strategy to only blog posts or only videos, you’re missing an entire section of your audience pool who may be turning to your competition for information.
If you want to increase your website traffic, think about what new forms of content you could include in your strategy. While certain content forms, such as webinars or videos, can take more time and money to create, when you do them correctly, they can become evergreen pieces that continuously bring in new traffic.
When determining which content forms to try, consider looking at your competition. Identify the kinds of content that get your shared target audience highly engaged. Pulling from your competition’s content strategy can save you time, resources, and research.
You can also create supplemental pieces of content for your most well-received pieces. For example, videos or a webinar series based on your most popular blog post can help you reach more audience members and encourage past readers to come back for more. Try to consider additional areas where new content forms may fit within the content you’ve already created.
3. Improve Your Keyword Research
When a potential customer or client is looking for a solution to a problem or an answer to a question, they are probably going to turn straight to Google. While blogging is the important, appearing on that list of results is crucial for attracting new business to your website.
However, whether or not you rank begins with the keywords you select. Because keywords are the determining factor when a search engine pulls relevant content, you need to be sure you’re hitting the keywords your target audience is using online.
When someone types a query into a search engine, “crawlers” will browse through all the content online that features similar words or phrases. While many other factors determine how a page will rank, the keywords you use are what will put you in the running.
If you’re not attracting a lot of attention through search engines, it may be because you’re not doing proper keyword research. You may be going after keywords that have a lot of competition, or you may be targeting phrases that your target audience seldom use. Both of these behaviors could prevent you from improving your website traffic.
Begin your keyword research by looking for words or phrases that are commonly used but not heavily diluted with competition. While it may take some digging to find a keyword that fits this description, it will be well worth it because it will make it easier for you to rank highly.
You should also update the keywords you’re targeting periodically. Although a keyword may have been strong when you selected it, new content and competitors can cause that phrase to become saturated with competition. If you’re not switching up your strategy, your content may become buried in a search engine results list.
4. Create Customer Brand Advocates
If you have a successful business, you probably have at least a few clients who are excited about what you’re offering. When your customer base is enthusiastic about your brand, they will be quick to recommend you to their friends and family. The more recommendations you get, the faster your business will grow.
When you’re trying to increase the amount of traffic to your website, one of your best resources is the happy clients with whom you’ve already worked. When they feel compelled to share your content with their network, they’re vouching for your brand, products, and services. With this kind of stamp of approval from a trusted source, your customers’ network will be encouraged to click on your content and come to your website.
Because word-of-mouth marketing can be one of the best promotion strategies for any business, you always want to try to turn your customers into advocates for your brand. This kind of marketing cuts down on the amount of time it takes to establish trust and encourages customers to make a purchase faster.
There are many ways you can turn your customers into advocates, but the most important piece is providing above average customer service. When you go above and beyond to ensure your clients are getting the attention and care they need, they will remember you for it. They will also share their experience with their friends and family members.
You can also incentivize your customers to recommend your company. Things like loyalty programs and discounts can encourage your happy customers to bring in new business for you. Something as simple as offering a discount to anyone who recommends a friend can increase your business and improve traffic to your website.
When trying to convert customers into advocates, you need to work in close collaboration with your audience, which means listening to their concerns, needs, and recommendations. When you bring your audience into your business and make them feel like a part of the decision-making process, they will feel more invested and want to help you succeed.
Whenever you’re looking to improve your website traffic, you want to put your audience first because they are the individuals who need to find value in what you’re providing, and you need to accommodate their needs and requests. If you try to tell them what they need rather than provide them with what they’re asking for, they are likely to ignore you.
Find ways to implement these four strategies into your online marketing. By making these small tweaks, you can increase your website traffic, secure more business, and take your company’s success to new heights.