Month: July 2018

The Best Lead-Generation Technique Your Small Business Isn’t Using

One of the best ways to grow a small business is through word-of-mouth referrals. Here’s how to establish a powerful referral network that brings customers knocking on your door.

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Establish and nurture customer relationships with Microsoft Connections


In this week’s clip, Aura Innovation discovers how Microsoft Connections, an easy-to-use email marketing tool within Office 365, helps small-business owners like Trevor Cressey attract and retain customers. Connections lets Trevor, whose Premier Water Removal service dries out flooded homes or businesses, generate satisfaction surveys and send targeted email campaigns that help build loyalty. Let us show you how Connections can put you in touch with your customers–and their repeat business.

What Does a Digital Marketing Manager Do?

A digital marketing manager plays an essential role in the advertising of any business. Whether a small restaurant or a billion dollar corporation, the digital marketing manager helps spread the word of the business and spearhead digital outreach. The job itself is a relatively new job description, but as the need to rely on digital marketing has grown, so too has the need for a business to increase its digital presence. 

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Prepare for GDPR today with Microsoft 365

The GDPR is a comprehensive set of rules designed to protect personal data. It’s a responsibility that every company should already be doing. But to make compliance easier, Microsoft 365 has built-in GDPR compliance functions so you can protect your customers’ data and still focus on providing them with exceptional service. Read this white paper on how to prepare your business for GDPR and contact us for more. At Aura Innovation, we want to help you keep your customers safe and happy.

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Preparing for GDPR: Compliance management and information protection capabilities in Microsoft 365

With the new Compliance Manager from Microsoft, you can assess and manage your GDPR preparation for files stored in Office 365, file servers, and SharePoint on-premises across numerous file types and platforms. It’s just one way that Microsoft is working to help you along your GDPR compliance journey.

At Aura Innovation, we want to help you get GDPR compliant. Contact us and watch this short video for more.

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HubSpot Learned That When It Comes To Customer Success, Everything Counts In Large Amounts

Adrian Swinscoe discusses the difficulties companies face when it comes to how good they think their customer service is versus how good their customers think it is. He talks about there being two major reasons for this gap. The first is that when companies focus too much on growth they tend to forget their existing customers. The second is that keeping up with customers ever-changing expectations is a difficult task. He elaborates on the first point by adding that companies can get wrapped up in the excitement of new growth and technologies and the reason they forget about their existing customer base is because they tend to assume that the way they have always treated their customers will always work for those customers. Because of this, changing the way they deal with existing customers is seen as mundane and unimportant to them.

He continues on to talk about why it is so important for companies to not fall into this way of thinking and to instead focus on how they can improve what he calls the ‘sharp edges’. He declares that when companies work on constantly improving their relationships with existing customers it can have a significant impact on keeping their revenue up and keeping their customers happy so that they do not leave. He concludes by encouraging companies to look at their current approaches to maintaining and improving customer satisfaction and states that even a little effort in this direction can lead to significant improvement.

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Why Should You Create A Prototype and What Tools You Can Use?

Often, just describing the website or app that you want to create isn’t enough to explain your concept to your clients. It’s better to create a prototype. With a prototype, you can communicate your ideas to a client, and they can give you feedback, without you spending (and possibly wasting) a great deal of time or money.

A prototype also lets your whole team work together to develop a concept while letting your clients give input at all stages. It lets you and your client flag potential problems early, and it lets your client feel involved. That, by the way, will increase the chances that your client will green-light the next stage of the project.

Lots of tools are available for creating prototypes, each with its own strengths and weaknesses, so it’s a good idea to decide what’s most important to you before choosing a tool. Among the possibilities are Axure, Balsamiq, JustInMind, Mockplus, and InVision. Each has pros and cons. Axure, for instance, is powerful but not for coding beginners; Mockplus uses drag-and-drop features, so no programming knowledge is needed. Balsamiq lets you create quick but not particularly detailed prototypes; JustInMind has far more details but also takes longer to learn to use. InVision lets many designers work together.

Whichever tool you use, prototyping is a good way to begin your project.

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WordPress now powers 30% of websites

According to the data from web technology survey firm W3Techs, the WordPress now powers the 30 percent of the web. As per the survey, WordPress is the leading web technology now. Now WordPress has the high and efficient growth when compared to other web technologies. It also represents the power of the web technology. At past, the WordPress hit the value of 25 percentage at total consumes of web technology on November 2015. But nowadays, it his the thirty percent. The WordPress done this at crucial two and half years. It is the big milestone in the web technology history. The WordPress technology worth relatively with the Content Management System. Although, it is not.

It is not said accurately. In the market share, the WordPress has the high power in the marketplace. It claims up 60.2 percent in the market share. But it was 58.7 percent in November 2015. WordPress increase their stability and well growth. By the comparison, its nearest to the CMS rival. Also, the Joomla, Drupal, Magneto and Shopify increase their shares but not nearly with WordPress. Jumla usage from the 2.8 percentage to 3.1 percentage. Also, the Drupal increase its percentage from 2.1 percentage to 2.2 percentage. It is the good growth.

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Don’t Stress: This Female Entrepreneur Has A New App Boosting Sleep, Calm and Confidence

In the fast pace of our modern world, women are just as likely to work full time outside of the home as their male counterparts. However, women unlike men, are also expected to take care of the responsibilities at home as well. For many women, this can exert a toll on their mental health. With all the responsibilities of home and work, women can begin to suffer from a lack of self-esteem and higher levels of stress in their lives. After suffering a number of panic attacks before and after her pregnancy, Kim Plamer, a former head of marketing in a growing startup company looked to hypnotherapy to help her cope.

After just a few treatments with the clinical hypnotherapist, Georgia Foster, Kim saw that such an approach could help other women who suffered from the effects of stress, sleep deprivation and low self-esteem. Taking the experience she gained in her career and the hypnotherapy treatment she received, Kim decided to create an app to reach out to others. Her drive to help others and be her own boss helped to launch Clementine.

This science-based app can help women in three different areas with hypnotherapy; Sleep, confidence and to de-stress.

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