Month: February 2018

How To Get More Sales With Your Copywriting

If you’re looking to improve your online business efforts, you need the right strategies. If you fail to implement these proven methods, you won’t get more sales with your copywriting. Don’t let your competition make more money while you miss out. Instead, start on these techniques right away and start getting all the customers and profits you deserve.

 

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How To Establish Yourself As A Leader

Leadership is something that anybody can be a part of. It does not require a title. It does not require a position. Anybody can step up to the plate and be a leader. There are a few things that can help you in becoming a leader.

One thing that can help is being a better communicator. Master the art of communication. Being a good listener is part of communication. It takes more skill than being able to talk. It helps you to be able to fully understand the situation and have a better response to the person you are helping. Being able to convey a message in a confident manner is also very important. The person you are talking to will have more trust in you if you are confident.

Another thing that can help you be a leader is being an expert at what you do. You do not need to know everything about everything. Just have an expertise in your field and people will look up to you for answers. Always be ready to teach and not boss around. The best way to show your knowledge and expertise is by teaching someone what you know. Share your knowledge and skills.

Don’t settle for the amount of knowledge that you do have. Consistently try to improve and learn more. Continuously search for answers. Also, be ready to ask for help when needed and give credit to where ever it’s due. By letting others know you got help shows you are a team player and willing to accept others input. Don’t be afraid to fail. Failing is an opportunity to do better next time.

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Why 2018 will be a good year for Midwest startups

Since mid-2017, a steady increase in the US economy has begun. In the last quarter of the same year, the growth in the economy continued to move up. This gives investors and other people solid hope and proof that the economy will continue to rise in 2018. Economists expect the economic growth to be as much as 2 to 3 percent in 2018. Which is a welcome change, seeing how no growth or improvement had been made since 2014. This should encourage and provide a boost of confidence to people looking to start a new business or try something new.

Living costs in the Midwest are also lower, so that should provide some “breathing room” in terms of worrying about how much income is needed at the start of the business. Which also means more money can be invested in growing your company. The cost of living is also considerably low compared to other areas in the US.

Also, profit margins should be higher than other areas, which can give you the financial stability to invest in other areas of interest. Small business loans are also becoming more available, which provides another necessary resource for growth. 2018 is the perfect time to start a small business.

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Content Marketing is About Customers, Not Keywords

Everyone in business online is interested in content marketing. It’s seen as a strategic move that can gather customers in and put them on the front and center for your product or service that brings profits, and that’s what anyone in business is ultimately looking for.

With content marketing though, the metrics, the goalposts, are constantly being fiddled with. Content marketers have to stay ready to adapt, keep their ear to the virtual ground, so they can move when the rules change. When it comes to content marketing, the target might be customers, but the way to get those customers is to know the algorithms that can drive customers to your sites. That means knowing search engines, which starts with Google.

Content marketing became the big thing because Google has shaped its algorithms specifically to favor the content. Their RankBrain metric tabulates what and how people online like to search, and what they look at when they’ve searched. What they click on. How long they stay on those clicks. Do they share those clicks? And so much more. All of it is boiling down to engagement.

Engaged searchers are valuable ones because if they engage with your content, you have that chance every businessperson wants – to convert them to being a customer. Continue reading Content Marketing is About Customers, Not Keywords

9 Reasons Why People Fail and Two Ways To Fix It

Mistakes happen. Diagnosing how or why they happen can be challenging, but important. Immediately blaming co-workers for their mistakes without investigating the circumstances can be a major mistake.

Prior to informing a co-worker of their error, the author reflected on the fact that part of the blame lies with them. Vague instructions could cause misunderstanding, a very likely outcome if communication is not effective. Understanding why an error occurs, or why people fail, is instrumental in helping them overcome their shortcomings and do better in the future.

Rating failure in light of Dr. Amy Edmondson’s nine levels of failure as listed in her book Teaming can be beneficial. One should realize that most errors fall between the extreme cases of deviance, which is an intentional defiance of instruction, and exploratory testing, where failure is expected and encouraged as learning opportunities. In between these extremes, most errors are the result of multiple levels of failure.

Realizing that failure is a likely outcome most of the time, one must strive to increase the chances of preventing failure and reaching success. Two ways are listed. The first way involves getting to the root cause of the failure. Why did it occur? The second way is effectively structuring feedback so that individuals and teams can determine what worked, what can be improved upon and ensuring they are encouraged and inspired to reach for better success in the future.

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5 Social Media Marketing Mistakes Your Business Could Be Making

Social media marketing can help any business reach into a new, engaging customer base that previously was not possible. It has become an essential piece of interaction, branding, and customer service, to the point that not using it is detrimental to continued business growth. Sadly, most businesses fail to utilize social media marketing. Doing so can leave them crippled when compared with other companies in the same industry or niche.

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You Need To Make Slower Decisions – Here’s How

Making hard decision is part of a being a leader, handling a team or managing a company. The urgency can overwhelm any individuals into making a decision that would be either procrastinating or rushing through it and both can be a disaster. However, there is a smarter approach that allows for making difficult decisions and that is by breaking it down with methods.

The first step is to gather all facts that you can lay your hands on. Facts can assist you with what you need to know now and maybe later for you to make a decision. Prior to making that difficult decision, ensure you find the specific information that you need and avoid obtaining too much information and move on. That is because having an overload of information can become overwhelming. Second is to provide yourself with time and space. Go over what you have learned and listen to your instinct. Doing so will allow you some time to process the decision you are about to make.

Next, once you processed the facts and have some time to chime in on the information, make the decision. Even if you engage in the wrong choice, make proper changes and continue forward.

Last but not least, make sure you have a plan to walk through. Which means you will have to initiate an implementation and take action. Success or failure strictly depends on this action plan. That will provide you the confidence to manage and resolve any tough situations involving difficult choices and group members’ expressed opinions.

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Why “No Legacy Is So Rich As Honesty” When It Comes To Leadership

We often looked down on vulnerability as a negative characteristic. Vulnerability can be a valuable tool to help people in leadership positions as well as in their daily lives. People have this sense that they have to solve every problem all at once while portraying that they know all the answers. Obviously, this is not true for anyone. Instead, you can be honest about what you can and can’t do and focus on the present without letting all of the worries consume you. It is good to have some time just to relax, to meditate, and to let yourself unwind from all of the stress of life.

Live in the present. Be vulnerable. You will find yourself calmer and happier. Also, you will show others that you do not have to have a competitive relationship. You can be honest with each other, then work together to solve problems. You will find yourself with better relationships because you are honest and not going after each other. Colleagues and coworkers will appreciate that and so will the customers. You will find your relationships grow to those that are more meaningful, and give you peace of mind as well.

Be honest, open and vulnerable and you will find your business – and life – thrive.

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Personal Branding Tactics That Solo Entrepreneurs Can Leverage

Being a solo entrepreneur isn’t as hard and as easy as it may seem to be. There are good things about being solopreneur like representing your own brand consistently and possibly making an impact on people’s lives but at the same time it can be hard because all the decisions are on you.

There are many different ways to make your brand succeed by using social media platforms. Facebook and LinkedIn have many different groups, which you should join and can help you build your presence online and authority for your brand. It’s important to make your profile catch people’s attention, be fun and creative.

Take advantage of all these different social media websites to help you to advertise your brand. Another good example of social media is Instagram.  On Instagram, it’s important to use your own personal profile because people like to see how you live and what you do every single day. People love to pry and it would be easier for them to relate and a bigger possibility to make your brand more likable.

Lastly, you should set up Google alerts with your name, your brand, your company name and set the alerts for target keywords. This way it will be easy to track your own positioning. It’s very easy to set up and it’s free. Also, there are application tools in social media which can notify you when your brand name was mentioned. Using that tool, you will never miss an opportunity to respond to anyone.

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The Benefits Of Meditation In Business

Many people in business today are finding that practicing meditation benefits their work. Meditation helps people cope with uncertainty, risk, and stress in business. Ray Dalio, Marc Benioff, and Fred Wilson, are examples of successful businessmen who practice meditation techniques.

Ray Dalio of Bridgewtater associates spoke of an exponential reward from his meditation efforts on his book “Principles”. Marc Benioff, co-founder and CEO of Salesforce.com, seeks to clear his head of built up stress. While Fred Wilson, a successful venture capitalist, claims meditation helps him to better avoid distraction.

People like Elizabeth and Sukey Novogratz, authors of the book Just Sit: A Meditation Guidebook for People Who Know They Should But Don’t (HarperCollins, 2017), are convinced that there is a scientific basis for meditation. According to the Novogratzs, meditation impacts the prefrontal cortex, the hippocampus, and the amygdala areas of the human brain during a session. They also believe that meditation can prevent or delay the effects of Alzheimer’s disease by thickening the prefrontal cortex.

Sukey’s husband Mike Novogratz, a meditator and runs Galaxy Investments, he is engaged in the enterprise of cryptocurrency. He practices meditation and is a good test subject. He joined a ten-day meditation retreat.

Another follower of meditation is Jack Dorsey, founder of Twitter and Square. Dorsey said that his attendance at a meditation retreat made him ready for another business year.

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