Month: November 2017

Seven Ways to Maximize Social Media This Holiday Season

Social media has taken over the Internet, and retailers and advertisers are eager to tap into the flow of communication. The holidays are spinning the channels into a frenzy, with holiday campaigns flooding everyone’s feed. Being ready to successfully participate on behalf of your business requires good strategy and careful planning. Start by making sure you have a clearly outlined list of what you’re after with your social media campaign. Without defined goals, you’re drifting and unfocused. Continue reading Seven Ways to Maximize Social Media This Holiday Season

Why You Should Consider Developing A Product Without Building A Company First

Start with the end in mind. That’s the philosophy of Phil Libin, the co-founder of the famous app Evernote and now the co-founder and CEO of All Turtles. Libin encourages all creative minds to put their products out their first, so that the people can benefit from them. Trying to build the business before the product slows down progress. An individual gets wrapped up in the logistics of the business itself and can lose sight in the vision, or the dream he or she once had. Continue reading Why You Should Consider Developing A Product Without Building A Company First

Nothing Ventured, Nothing Gained: 10 Startups To Watch in 2018

Startups are crucial to the growth of the global economy. Without their innovation in products and business practices, multinational corporations would never evolve to keep up with new advances. Some startups show instant promise while others may take time to reveal their true potential. The financial industry is constantly on the alert for promising startups. Whether they’re new firms just getting their first seed money or seasoned stalwarts close to going public, these ten startups are the ones to watch in 2018. Continue reading Nothing Ventured, Nothing Gained: 10 Startups To Watch in 2018

Anatomy of an IT strategic plan in the era of digital disruption

As the world has moved into the Information Age, the importance of Information Technology has steadily increased. In today’s business world, it’s more critical than ever. But most IT leaders do not report that their companies are efficient or effective when it comes to planning for and utilizing IT. In today’s business climate, Information Technology deserves a seat at the table when it comes to planning and executing a sound business strategy. Continue reading Anatomy of an IT strategic plan in the era of digital disruption

Meet The CEO Who Leveraged Education To Build A Global D2C Pearl Retailer

The retail landscape is changing with more and more business being done online as opposed to in brick and mortar stores. Certain industries like fashion and jewelry have been resistant to some of that transition because consumers lack knowledge about certain aspects of products including sourcing, manufacturing, quality and prices. One of the players in the area is the company Pearls of Joy, a direct-to-consumer retailer founded in 2003. It sells high-end pearl jewelry. Continue reading Meet The CEO Who Leveraged Education To Build A Global D2C Pearl Retailer

How Entrepreneurs Can Build A Business And Live A Sustainable Life

Entrepreneurs are those who have started a business on their own. They usually have certain qualities such as dedication, a desire to succeed, and intelligence. They are often busy, though. It is important for them to learn how to sustain their lives. If they feel burned out, they could end up making poor business decisions. Taking time out can keep this feeling from taking over. Entrepreneurs can lead a full life that is not just about their business if they are willing to try. Continue reading How Entrepreneurs Can Build A Business And Live A Sustainable Life

Want To Bulletproof Your Freelance Business? Here’s One Step You May Have Missed

With the 21st century being the “era of technology”, there is no wonder that our advances have brought us to a point in our civilization where human interaction or manual labor is becoming almost obsolete. Our reliance on computer programs and machinery is diminishing our need for jobs. While it is a great asset to the economy, it is also detrimental to the middle and lower class family income. That is why is it important for people to have a strong educational background within their career fields. Continue reading Want To Bulletproof Your Freelance Business? Here’s One Step You May Have Missed

Five Common Strategic Marketing Mistakes and How to Avoid Them

Marketers and businesses often get lost in their own business bubbles. They forget what problems their products are meant to solve and why their customers buy them. Strategic marketers must make sure proposed products and features solve problems instead of being flash without a purpose. Avoid pitfalls by periodically stepping back and checking for these common problems before they fester into failed products and lost sales. Continue reading Five Common Strategic Marketing Mistakes and How to Avoid Them

Stock Price and Why Financial Earnings are a Big Deal

A number of high-profile tech companies have recently released their quarterly earnings in accordance with their policies. While many have had shown some matter of consistency, one company that stands out from the field is Twitter. Twitter has been a roller coaster ride for the average investor. In fact, their stock price has veered wildly for most of the year. What’s to explain some of the dramatic peaks and valleys the company is experiencing? Look no further than how the company has performed during earning releases. Continue reading Stock Price and Why Financial Earnings are a Big Deal

Influencer Or Imposter? A Quick Guide To Influencer Marketing

An influencer is someone who can impact the opinions or behavior of others. This isn’t exactly rocket science, or a fresh invention; influencers are as old as the ages themselves. The difference is today’s influencers have the Internet to magnify and carry their messages to the masses. Even those who fancy themselves influencers, but who don’t actually carry the true weight of a real influencer, can still have a similar if smaller impact. Most true influencers come from a solid background and base of knowledge. Continue reading Influencer Or Imposter? A Quick Guide To Influencer Marketing